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General Store

project | The White Company, General Store
MULTI-CHANNEL CAMPAIGN, 
CREATIVE DIRECTION
Rebrand an existing range ‘General Store’. Deliver a multi- channel campaign with a new look and feel (which went on to prove immensely successful, taking half a million in its first four days of going live).

THE WHITE COMPANY
Today, the company that began life as a 12-page mail order brochure has become one of the UK's fastest-growing multi-channel retailers. Impeccably stylish products, principally in white - not traditional, not cutting edge, just beautifully designed, simple elegant pieces. Timeless, yes, but with individuality and style. 

Harvey Nichols

 

project | Small Magazine HN Christmas Branding
BRANDING & IDENTITY, CREATIVE DIRECTION
Design a simple yet effective concept with snowflake branded HN to promote Christmas at Harvey Nichols, to be used for press invites and in-store promotional material. 

HARVEY NICHOLS
English luxury department store chain with a flagship store in Knightsbridge, International luxury lifestyle stores specialising in brand name merchandise with stores in London, Leeds and Riyadh. Stores offer restaurants and food retailing.

Thus, Cable&Wireless Business

project | Thus website re-brand
BRANDING & ONLINE, CREATIVE DIRECTION
Redesign www.thus.net, develop design layouts and templates for the main website, mircosites and media, with a focus on SEO.

THUS, CABLE & WIRELESS
Thus was a telecommuncations provider operating in the United Kingdom. 

Dead Famous London

project | Dead Famous London,
The Bluecoat Press
CREATIVE DIRECTION
Design and art direction for a 176 page photography book for Bluecoat Press

DEAD FAMOUS LONDON, BOOK DESIGN
Dead Famous is a compelling photographic journey through the capital's cemeteries, churches, cathedrals, crypts and crematoria discovering the final resting places and celebrating the incredible lives and achievements of some of its most significant and infamous permanent residents.

 

The White Company Sale14

project | The White Company
SALE14 MULTI-CHANNEL CAMPAIGN, CREATIVE DIRECTION
Art direct a multi-channel Sale campaign and create the entire look and feel across POS, windows, brochure, online and mobile devices.

THE WHITE COMPANY
The company that began life as a 12-page mail order brochure has become one of the UK's fastest-growing multi-channel retailers. Impeccably stylish products, principally in white - not traditional, not cutting edge, just beautifully designed, simple elegant pieces. Timeless, yes, but with individuality and style. 

 

Fragrance Branding

project | The White Company
FRAGRANCE POS IN-STORE CREATIVE DIRECTION


THE WHITE COMPANY
The company that began life as a 12-page mail order brochure has become one of the UK's fastest-growing multi-channel retailers. Impeccably stylish products, principally in white - not traditional, not cutting edge, just beautifully designed, simple elegant pieces. Timeless, yes, but with individuality and style. 

The Carphone Warehouse

project | carphonewarehouse.com
LAUNCH WEBSITE, CREATIVE DIRECTION
Manage a team of online designers to redesign www.carphonewarehouse.com and develop a new £5 million online corporate branding project, ensuring the prototypes meet consumer and business demands, technical specifications and requirements.

THE CARPHONE WAREHOUSE
Carphone Warehouse is an independent mobile phone retailer, with over 1,700 stores across Europe. It is based in the United Kingdom which includes all Carphone Warehouse stores.

Press Show

project | Press Show

 

THE WHITE COMPANY, Press Show

CREATIVE DIRECTION

 

The company that began life as a 12-page mail order brochure has become one of the UK's fastest-growing multi-channel retailers. Impeccably stylish products, principally in white - not traditional, not cutting edge, just beautifully designed, simple elegant pieces. Timeless, yes, but with individuality and style. 

 

The Carphone Warehouse, Sony Ericsson

project | carphonewarehouse.com

SONY ERICSSON PROMOTION,
CREATIVE DIRECTION
Create promotional material for an internal incentive for the sales teams to win Glastonbury tickets; design concept, art-work the creative, source printers and bring production
within budget.

THE CARPHONE WAREHOUSE
Carphone Warehouse is an independent mobile phone retailer, with over 1,700 stores across Europe. It is based in the United Kingdom which includes all Carphone Warehouse stores.

 

T-Shirt Edits New Season

project | The White Company
NEW SEASON MULTI-CHANNEL CAMPAIGN, CREATIVE DIRECTION
Deliver a multi- channel campaign showcasing a new season collection launch for
in-store and online.

THE WHITE COMPANY
The company that began life as a 12-page mail order brochure has become one of the UK's fastest-growing multi-channel retailers. Impeccably stylish products, principally in white - not traditional, not cutting edge, just beautifully designed, simple elegant pieces. Timeless, yes, but with individuality and style. 

 

Harvey Nichols

project | London Fashion Week Windows
WINDOW GRAPHICS
Design the font and branding for a high-profile London Fashion Week themed window vinyl application.

HARVEY NICHOLS
English luxury department store chain with a flagship store in Knightsbridge, International luxury lifestyle stores specialising in brand name merchandise with stores in London, Leeds and Riyadh. Stores offer restaurants and food retailing.

The Carphone Warehouse ITK Magazine

project | carphonewarehouse.com
ITK INTERNAL MAGAZINE, RE-BRAND
 

THE CARPHONE WAREHOUSE
Carphone Warehouse is an independent mobile phone retailer, with over 1,700 stores across Europe. It is based in the United Kingdom which includes all Carphone Warehouse stores.

Space NK

project | Email Events Promo
EVENTS EMAIL, CREATIVE DIRECTION
Design a email for a blogger beauty event during the Christmas season.

SPACE NK
A British cosmetics retailer which offers beauty products from around the world.

Mini Boden

project | Mini Boden Email 
MINI BODEN, CREATIVE DIRECTION
Design a email for Mini Boden, Baby to uplift sales.

BODEN
British clothing retailer selling womenswear, menswear and childrenswear online and by mail order founded by Johnnie Boden in 1991. 

SpaceNK Sale14

project | Email Events Promo
SALE CAMPAIGN 2014 , CREATIVE DIRECTION
Design a multichannel sale campaign for in-store and online. Artwork window graphics and POS for all 60 stores each with bespoke dimensions and for UK and US.

SPACE NK
A British cosmetics retailer which offers beauty products from around the world.

General Store

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Harvey Nichols

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Thus, Cable&Wireless Business

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Dead Famous London

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The White Company Sale14

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Fragrance Branding

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The Carphone Warehouse

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Press Show

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The Carphone Warehouse, Sony Ericsson

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T-Shirt Edits New Season

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Harvey Nichols

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The Carphone Warehouse ITK Magazine

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Space NK

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Mini Boden

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SpaceNK Sale14

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© 2014 | GBD CREATIVE LIMITED