project | The White Company, General Store
MULTI-CHANNEL CAMPAIGN,
CREATIVE DIRECTION
Rebrand an existing range ‘General Store’. Deliver a multi- channel campaign with a new look and feel (which went on to prove immensely successful, taking half a million in its first four days of going live).
THE WHITE COMPANY
Today, the company that began life as a 12-page mail order brochure has become one of the UK's fastest-growing multi-channel retailers. Impeccably stylish products, principally in white - not traditional, not cutting edge, just beautifully designed, simple elegant pieces. Timeless, yes, but with individuality and style.
